Juice recipes
Jason Vale
Photography + Video
For
In Brief
Jason Vale is the undisputed master of juice! With over two decades of experience of health and addiction psychology. We were asked to create photography and video content for his Juice & Blend and Super Blend diet plans, which are available as printed books and mobile apps.
These recipes have also been used in newspaper supplements and magazines, and have been broadcast on ITV’s Lorraine and Channel 4’s Sunday Brunch.
The Vibe
Vibrant, playful, healthy.
Experience:
Recipes should look as good as they taste! So that’s what we set out to achieve.
For the filming, at Jasons UK HQ we designed and built a custom kitchen set, specifically for recipes. The lighting setup was crafted to give the back-lit vibe that make close-ups look delicious, while still providing a bright, energetic feel on the wide shots.
Photography was captured at our studio near Bedford.
Outcome:
Our ongoing relationship with Jason speaks for itself. We’ve created enough content for 5 books, 10 apps, and hundreds of hours of YouTube and Instagram content.
“The photography is simply mouth-watering. It perfectly captures the vibrant colours and textures of my juices and blends. Alex and the OTY team have made them impossible to resist.”