Juice Master
Juice Master
Photography + Video + Design
For
The Brief
We were asked by “Juice Master” Jason Vale to support the launch of his “bad boy” juicer and blender combo with branding, packaging design, and a range of video and photo assets for the website and social media.
The Vibe
Sleek, professional, engineered.
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/64d8faf518778b93a9e18b36_2018-03-15%2011.52.34%202.jpg)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/641082bf8cfc110d465ff3d7_JMSB-2.png)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/6447a2610e71b06e7b91f148_Juice%20Master%20Cold%20Press%20Thumbnail.jpg)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/641082a0274448a2f5087d66_JMCP-3.png)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/64d9069c399cb463eb18139f_Super%20Blend%202019-08-16%2015.46.16.jpg)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/641082ca82ecebecf51257f0_JMSB-3.png)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/641082b684096b2670cc063c_JMSB-1.png)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/64d90d93692bc721afc0d9cf_Jason%20Cold%20Press.jpg)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/64d90db7e5135a6a82d57584_Jason%20Super%20Blend.jpg)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/64d92c8e0fd150d77f46723a_JMCP-Juiced-Article.jpg)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/64d9106c098a351cea61f23c_2018-03-13%2013.58.01.jpg)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/64d9106103c479ff43c6b095_2018-03-09%2015.32.38.jpg)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/64d910781fab27b222c0384f_2018-03-13%2014.24.36.jpg)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/64d91128399cb463eb21a620_2018-03-09%2016.53.33.jpg)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/64d911168af643b3d66bdf06_Super%20Blend%202019-08-16%2016.31.07.jpg)
![](https://cdn.prod.website-files.com/6398ea5fcc8b9ac5ceb77498/64e7c01fc88f20393dc848f7_JMCP-Packaging-Box.jpg)
Experience:
The Juice Master Cold Press and Juice Master Super Blend represent the serious side of health. Working in our custom-built kitchen set, we captured a wide range of photography and video that captured this vibe. We also worked on the packaging and printed materials that are included with the two products.
The launch was a great success with the Juice Master Cold Press selling out unexpectedly quickly.
Outcome:
Our ongoing relationship with Jason speaks for itself. Over the years, we’ve created enough content for 5 books, 10 apps, and hundreds of hours of YouTube and Instagram content.
“These are really high-quality pieces of kit, and I wanted the way they’re presented to feel high-quality, like Audi or Apple. I’m so happy with everything that Alex and the team have created. I think they’ve nailed the brief!”